Reformation Inc.
AI score not needed: the AI review runs from a match score of 55.
Research score, not a recommendation.
Market data
Live quote and chart from Yahoo Finance, loaded through this server. Insider purchases are marked on the chart.
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partial data Price history is incomplete; missing inputs count as neutral in the score.
same price, one day All 3 purchases were at $15.00 on 2026-07-31. That pattern also occurs in IPO or conversion subscriptions, which are not open-market conviction buying.
Why this score
Research score: a weighted blend of the five factors, times the routine and offering discounts, minus the selling penalty.
Why are they buying?
AI score not needed: the AI review runs only on clusters with a match score of 55 or more. The filings in the table below are the primary evidence.
Stock Price & Insider Purchase History
Daily close price with open-market insider purchases plotted over time
Loading price history…
| Date | Insider | Role | Shares | Price | Value | Flags | Filing |
|---|---|---|---|---|---|---|---|
| 2026-07-31 | Coyle John Joseph history of Coyle John Joseph's purchases | Director | 200,000 | $15.00 | $3.0M | SEC filing for Coyle John Joseph (opens in a new tab) | |
| 2026-07-31 | Allen Zipporah history of Allen Zipporah's purchases | Director | 3,500 | $15.00 | $52.5K | SEC filing for Allen Zipporah (opens in a new tab) | |
| 2026-07-31 | Kleine Brigitte history of Kleine Brigitte's purchases | Director | 200 | $15.00 | $3.0K | SEC filing for Kleine Brigitte (opens in a new tab) | |
| Total | $3.1M | ||||||
What happened next
A run ends after a pause in the buying, so one company can have several. Returns are the stock's return minus its benchmark's (IWM for small companies, SPY otherwise), from the first open after the run became a cluster. Past results, not a forecast.
After this run became a cluster: 21 days –63 days –126 days –